Reduce printing costs! Choose the right colours

There was a time when 2 colour printing was cheaper than 4 colour. Today however, printers are reluctant to spend their valuable production time washing up their expensive presses for a couple of Pantone special inks. The nervana for a printer is to have their presses running all day with the same ink. What we have now are printers running CMYK and charging a real premium to wash-up their units for a special Pantone ink colour.

When choosing corporate colours for your business, be especially careful to select pantones that match very closely to the CMYK version of the colour. Pantones that should be avoided are the oranges ie PMS 021; they simply print as a dirty brown in CMYK rather than the vibrant orange. The Pantone Color Bridge provides a clear indication how colours appear in their CMYK breakdown form. For a more dtailed explanation of colour breakdown see our previous post on the subject.