3 things to consider for binding a printed brochure or catalogue

There are many options on binding a brochure or catalogue and very often it can be the last thing to give much consideration to: Always ask yourself 3 questions:

1. What binding will work best?
2. Will it look good?
3. How much will cost?

Lets look at 2 examples selling the same type of product - property

The first one is wiro bound.

As you can see, the product lays flat beautifully, allowing the reader to comfortably work their way through the brochure without having to fight with the spine or lose their page.
In addition, although subjective, wiro can look smart, contemporary and exclusive.
Last but not least, wiro can be expensive on longer run lengths so with quantities of 5,000 and above the budget will hurt.

With this example, the perfect bound spine looks very neat, text and imagery can be visible and it is a cost effective method of binding. There is a minimum thickness required for this type of binding to work effectively though.
The main issue is that the contents is always wanting to "close" making a less enjoyable experience for the reader.

Like most things in life, compromises have to be made - just prioritise!

Printing Corporate Invitations

It's important that any invitation you send out has maximum impact. The email invite for important or competitive events has long since died - the high impact physical invitation is back.

The invitation has to look important and if appropriate exciting aswell. That way the invitation will have the chance of being opened and then read by the recipient.

If you are going to the trouble of sending a physical invitation DON'T print off something that has been knocked up by someone in the office and then printed it on the office desk top printer  - the rule here is not to look in-house cheap!

If economy is a factor for printing your invitations then there are cost-effective ways of producing outstanding invitations for surprisingly small amounts. Sheet size and materials and how you want your invite finished will be determining factors of the price - if you have a good design in mind then it's probably best to discuss your ideas so that they can be adapted to meet your budget.

If you need inspiration or indeed help, then there are companies that specialise in original concepts and ideas for invitation. Tailoring the design so that it is appropriate for the recipient can substantially improve your response.

Property Brochure Printing - enhancing value

High value properties and developments require quality marketing collateral to create prestige and add value. Cheaper properties never make it to'paper' these days which immediately suggests a clear separation between cheap and expensive properties. So by definition if you produce a brochure for your property you automatically enhance its perceived value.

With digital printing, high quality short run jobs become economically viable, with print runs as low as 30 copies.

The brochure below, La Durantie is printed on an uncoated stock to create a rustic yet upmarket look and feel. This is a development in the French countryside so the stock chosen is an important aspect of the finished product.

Making the brochure interesting with pockets and location maps, pull-out plans all add to the interest and engagement of the reader.
 

Corporate Invitation Printing Ideas & Tips - London

In a world of emails and texts, receiving a beautifully printed corporate invitation can make a huge impact and be the difference between success and failure of an event.

Here are 3 Tips and ideas worth considering when producing and designing a Corporate Invitation

Tip 1. Whatever you design or wish to have designed make sure there is an envelope to fit. There is a way round this, but if you have a tight budget use a quality standard envelope

Tip 2. If you only need a few invitations then it makes sense to print these digitally. A good digital press will bring outstanding results, but if your design requires Pantone specials or metallics then you are forced to print litho - this is more expensive and takes longer to produce.

Tip 3. Choose the correct material. If you are going to write on the inviations then coated boards can be a problem. We have produced matt laminated invitations and then used CD pens to write on them - so there is often a work round.

Quite often, less is more, I really like this one; not only is it simple but it has it's own sleeve & envelope and is more economic to produce than other designs.

High Quality Digital Printing in London and Kent

There are many companies offering digital printing but the quality variations are huge as are the prices. There are many different presses on the market and they are improving almost on a six monthly cycle.
At Avenue, we fit the press to the job, (as opposed to most printers where the job has to fit on their machinery) thereby ensuring the very best quality and value for each job.
In addition to this, there are digital manufacturers who are better priced for multipage short run  brochures than say flyers or printed stationery.
One of the other benefits to digital printing other than economic is the speed of turn round. Again we find that some of our manufacturers may take a little longer than average but produce a superior job. This is also true of finishing; I have witnessed beautiful print only to be let down down by appalling trimming and binding.
If you find the right digital printer to do your job you will get the perfect job for a lot less than you thought.