Printed Promotional Boxes - 3 Money Saving Tips

Clever promotion this!

  A complete campaign to promote healthy eating in schools backed by California Raisins. Printed boxes are notoriously difficult to get printed economically - but there are so many methods of manufacture in the market place that it's possible to get a relatively short run personalized printed boxes within a sensible budget.

3 Tips for making the budget go further: 

1. Make sure you use the right board. This can have a huge effect on costs. Sometimes a standard coated board will do perfectly well other times require Food safe board to prevent chemical movement into the food.
2. Reduce the number of glue points - a well designed box that can be supplied flat with a minimum number of gluings has a huge financial advantage. Clever packaging designers have the ability to create ingenious mechanisms that not only look cool but save money aswell.
3. Print process - lots of  the shorter run packaging we do is printed digitally. There are limitations on size and the board available which is why we recommend consulting with your printer early on in the process.

With any printed promotional items, the key is to get more 'bang for your buck'. Finding new ways of producing great marketing collateral on a limited budget can lead to fantastic product innovation.

Corporate Gift Box ideas

Are you looking for new ideas for a corporate gift? Would you like to send out a corporate invitation and want something that grabs the recipient?

Many people think that printed manufactured gift boxes are going to cost a fortune. However, with the right planning at the design stage you can create a fantastic gift box for a lot less than you think. Here are a couple of things to consider before you agree a design.

1). Size - obvious I know, but if you are only going to put a corporate invitation into it then work with the printer to achieve a size for optimum economy. The box below had a gift with an invitation sitting on top of it. Once the recipient had picked up the invite, a beautiful gift was revealed.


Corporate Gift Box with Invitation



2). Printing - this depends on the quantity, size and the finish you are after. We recently silver foiled a box onto a good quality paper that was less to manufacture than 4 colour printing plus an overall lamination.

3). Beware laminations with certain colours. Matt lamination onto a dark colour will mark readily and result in the gift box looking messy very quickly.

4). How are you giving or sending the box. I have seen beautiful box arriving very tatty due to the packaging they have been sent in. Plain outer boxes can inexpenisve and keep your gift box looking perfect.



Plain made to measure outer boxes



Corporate gift box costs can sometimes be counter-intuitive; that is to say they can look look very expensive and not cost an awful lot. Conversely, some gift boxes have cost a small fortune but without the desired result.