Case Bound Printing to enhance your message

If you have a corporate message that has to match the quality of the product or service you are offering then there is a neat, stylish solution.

Without busting the marketing print budget, short run case bound printing can give you plenty of bang for your buck. You maybe a graphic designer tasked with enhancing  your clients image then one option is to create a book to tell the story. In contrast to a brochure or a corporate gift, a case bound book is an item that the recipient is likely to keep.

By incorporating the company's message into a book, it creates a feeling of 'being published' and hence an item that has been reviewed and selected.

There are limitations and certain restrictions on sizes so before selling in your idea check out what can and can't be printed.

Reduce your packaging costs

So you are thinking of adding a new product to your range and you want to test the market. You don't have a fancy budget or need thousands of pieces but you still need the finished packaging to look professional.

This was the task our client Buster Innovations  presented us with. In this scenario the large packaging manufacturers are not always the best option.  Hansell Design had worked closely with us with regards size, colours and finishes. By trimming a few millimeters here and there, with no effect on overall look or functionality, huge savings can be achieved. Getting your packaging to fit to a certain sheet size is the key. We then chose a board that felt substantial yet at the same time produced vibrant colours when printed. The client was keen on certain colours but when we ran through the cost implications we settled on bright colours that could be produced in 4 colour process, thus saving further money.

Once we had agreed these elements we were then able to buy all the component parts at vastly reduced costs. Although 4 different suppliers were required, the overall saving on the sample packs was 45%. Its worth noting that none of the elements or the manufacturing was done by a packaging manufacturer.

Reduce printing costs! Choose the right colours

There was a time when 2 colour printing was cheaper than 4 colour. Today however, printers are reluctant to spend their valuable production time washing up their expensive presses for a couple of Pantone special inks. The nervana for a printer is to have their presses running all day with the same ink. What we have now are printers running CMYK and charging a real premium to wash-up their units for a special Pantone ink colour.

When choosing corporate colours for your business, be especially careful to select pantones that match very closely to the CMYK version of the colour. Pantones that should be avoided are the oranges ie PMS 021; they simply print as a dirty brown in CMYK rather than the vibrant orange. The Pantone Color Bridge provides a clear indication how colours appear in their CMYK breakdown form. For a more dtailed explanation of colour breakdown see our previous post on the subject.