Effective Direct Mail Idea - Company in Kent

Direct mail can be a really effective way of engaging with clients or potential clients. The key is to grab the attention of the recipient and then as long as the message is strong and appropriate they should respond to your call to action.

The Apple iPad Mini printed direct mail is clever because it immediately taps into what we already know and to some extent, desire. So rather than just the same old 'win an ipad leaflet' this brochure immediately engages the recipient into the ipad experience. In fairness, my only experience of the dimensions of the iPad Mini is with the brochure.

Before you carried way - a word of caution. Make sure that the cost of printing your direct mail item cost effective before you commit. There are always several ways to approach these projects and this one was relatively short run so it was 'round cornered' economically. The process of printing stunning ideas like this need to be carefully thought out before proceeding - ie it needs to be printed cost-effectively in order to be viable.



Printed Brochure Design and cut to the sahpe of iPad Mini

 Lastly, the amount of direct mail has dropped off due to the cost of postage - however, plan you mailing carefully and the you could slash the cost of postage and also REMEMBER.....LESS COMPETITION = GREATER RESPONSE RATE!!

Creating Effective Direct Mail

According to a survey by Billets, between October 2009 and March 2010, 92% of direct mail was opened including 99% for personal banking and 96% from supermarkets. With email marketing reaching saturation point and becoming less effective, direct mail is having a renaissance. There are many elements to a successful direct mail campaign but the one I'm going to touch on is design.

Designing a direct mail piece that is attractive to the recipient, economic to print and then mail out can appear a daunting task. I believe creating intrigue is a key factor. Sending a letter in a bright green envelope would do the trick here - but to be more creative why not create a gift/package idea? Or something more elaborate that gives a 3D effect can be very effective and prevents the recipient from condemning the item to the bin.

There's never been a better time to use direct mail as the recipient believes that you have made a true investment in contacting them...in this economic climate that means a lot!

Excellent Tutorial Site

Layers Magazine.com

This site is a slick and interesting 'tutorial' site.  Even the most experienced mac aficionado will be inspired or helped. Why not check it out and drop us a comment, or your own suggestions!

wordle - generate an interesting type graphic

This website has been running a while now; it generates excellent graphic type effects from any text or website. Great for inspiration!