Effective Direct Mail Idea - Company in Kent

Direct mail can be a really effective way of engaging with clients or potential clients. The key is to grab the attention of the recipient and then as long as the message is strong and appropriate they should respond to your call to action.

The Apple iPad Mini printed direct mail is clever because it immediately taps into what we already know and to some extent, desire. So rather than just the same old 'win an ipad leaflet' this brochure immediately engages the recipient into the ipad experience. In fairness, my only experience of the dimensions of the iPad Mini is with the brochure.

Before you carried way - a word of caution. Make sure that the cost of printing your direct mail item cost effective before you commit. There are always several ways to approach these projects and this one was relatively short run so it was 'round cornered' economically. The process of printing stunning ideas like this need to be carefully thought out before proceeding - ie it needs to be printed cost-effectively in order to be viable.



Printed Brochure Design and cut to the sahpe of iPad Mini

 Lastly, the amount of direct mail has dropped off due to the cost of postage - however, plan you mailing carefully and the you could slash the cost of postage and also REMEMBER.....LESS COMPETITION = GREATER RESPONSE RATE!!