Digital Printing for a Coffee Table Book style brochure

If your company has a portfolio of great products then why not create a 'Coffee Table Book' by combining them all into a portfolio brochure.

Creating the document using the right technology can give a very high quality product for a lot less than you would imagine.

 "Pictures paint a thousand words"..... the truth is,  an attractive document is difficult to resist.

What better than have potential clients perusing through your beautiful portfolio, admiring your wonderful products.

One other point; quality items tend not to get thrown away, so the other benefit to this type of product is it's longevity.

3 things to consider for binding a printed brochure or catalogue

There are many options on binding a brochure or catalogue and very often it can be the last thing to give much consideration to: Always ask yourself 3 questions:

1. What binding will work best?
2. Will it look good?
3. How much will cost?

Lets look at 2 examples selling the same type of product - property

The first one is wiro bound.

As you can see, the product lays flat beautifully, allowing the reader to comfortably work their way through the brochure without having to fight with the spine or lose their page.
In addition, although subjective, wiro can look smart, contemporary and exclusive.
Last but not least, wiro can be expensive on longer run lengths so with quantities of 5,000 and above the budget will hurt.

With this example, the perfect bound spine looks very neat, text and imagery can be visible and it is a cost effective method of binding. There is a minimum thickness required for this type of binding to work effectively though.
The main issue is that the contents is always wanting to "close" making a less enjoyable experience for the reader.

Like most things in life, compromises have to be made - just prioritise!

Property Brochure Printing - enhancing value

High value properties and developments require quality marketing collateral to create prestige and add value. Cheaper properties never make it to'paper' these days which immediately suggests a clear separation between cheap and expensive properties. So by definition if you produce a brochure for your property you automatically enhance its perceived value.

With digital printing, high quality short run jobs become economically viable, with print runs as low as 30 copies.

The brochure below, La Durantie is printed on an uncoated stock to create a rustic yet upmarket look and feel. This is a development in the French countryside so the stock chosen is an important aspect of the finished product.

Making the brochure interesting with pockets and location maps, pull-out plans all add to the interest and engagement of the reader.