Information Pack Printing - simple and very effective

I like producing products that are simple, clever and work really well.

We often get asked for a smart, cost-effective solution to folders and information packs. Well this little item is just the ticket. Prints up on a cost-effective sheet size, simple die-cut and then supply flat.

 The velcro fastener is an optional extra but quite often we supply with a tuck-in tab that is produced at the die-cutting stage

The benefit of such a design is that there is no gluing - this removes a lot of the labour -  by storing flat and only being made-up when required, they always look fresh and sharp.

Printed Information Packs That Work

There are 3 essential ingredients that a printed and manufactured information pack should have:

1) Practicality: The Information pack that you send out to your clients represents how you work as an organisation and you will be judged accordingly. On this basis lazy, corner-cutting packs should be avoided at all costs.If maufactured in the right way, a well put together, beautifully designed pack will cost you no more than some home-made looking tosh!



Vodafone Store Guidelines



2). Recycled/recyclable materials: The recipient of your pack will feel much happier if they can see that the materials making up the Information pack are recycled or recyclable - it can feel like a lot of 'stuff' - so try using recycled polyprop & PVC for ring binders and printed wallets, FSC papers and don't be shy in putting the corresponding logos on the documents.



 

Tabbed Dividers for easy referencing



3). Growing Content: the best packs are where regular updates can be sent out to create further engagment with the recipient. If your Info Packs have been well thought through then easy to recieve and insert updates will be an invaluable addition to your packs. Aswell as sending the updated content, other items like special offers etc can be sent with them.

 

NYM Bank Financial Updates

 What is the point or goal of your pack? I would always recommend having the mindset when devising your information pack that the recipient has no idea what they are receiving - make no asumptions about knowledge levels and you wont go too far wrong.

Effective Direct Mail Idea - Company in Kent

Direct mail can be a really effective way of engaging with clients or potential clients. The key is to grab the attention of the recipient and then as long as the message is strong and appropriate they should respond to your call to action.

The Apple iPad Mini printed direct mail is clever because it immediately taps into what we already know and to some extent, desire. So rather than just the same old 'win an ipad leaflet' this brochure immediately engages the recipient into the ipad experience. In fairness, my only experience of the dimensions of the iPad Mini is with the brochure.

Before you carried way - a word of caution. Make sure that the cost of printing your direct mail item cost effective before you commit. There are always several ways to approach these projects and this one was relatively short run so it was 'round cornered' economically. The process of printing stunning ideas like this need to be carefully thought out before proceeding - ie it needs to be printed cost-effectively in order to be viable.



Printed Brochure Design and cut to the sahpe of iPad Mini

 Lastly, the amount of direct mail has dropped off due to the cost of postage - however, plan you mailing carefully and the you could slash the cost of postage and also REMEMBER.....LESS COMPETITION = GREATER RESPONSE RATE!!

Reduce your packaging costs

So you are thinking of adding a new product to your range and you want to test the market. You don't have a fancy budget or need thousands of pieces but you still need the finished packaging to look professional.

This was the task our client Buster Innovations  presented us with. In this scenario the large packaging manufacturers are not always the best option.  Hansell Design had worked closely with us with regards size, colours and finishes. By trimming a few millimeters here and there, with no effect on overall look or functionality, huge savings can be achieved. Getting your packaging to fit to a certain sheet size is the key. We then chose a board that felt substantial yet at the same time produced vibrant colours when printed. The client was keen on certain colours but when we ran through the cost implications we settled on bright colours that could be produced in 4 colour process, thus saving further money.

Once we had agreed these elements we were then able to buy all the component parts at vastly reduced costs. Although 4 different suppliers were required, the overall saving on the sample packs was 45%. Its worth noting that none of the elements or the manufacturing was done by a packaging manufacturer.