Effective Direct Mail Idea - Company in Kent

Direct mail can be a really effective way of engaging with clients or potential clients. The key is to grab the attention of the recipient and then as long as the message is strong and appropriate they should respond to your call to action.

The Apple iPad Mini printed direct mail is clever because it immediately taps into what we already know and to some extent, desire. So rather than just the same old 'win an ipad leaflet' this brochure immediately engages the recipient into the ipad experience. In fairness, my only experience of the dimensions of the iPad Mini is with the brochure.

Before you carried way - a word of caution. Make sure that the cost of printing your direct mail item cost effective before you commit. There are always several ways to approach these projects and this one was relatively short run so it was 'round cornered' economically. The process of printing stunning ideas like this need to be carefully thought out before proceeding - ie it needs to be printed cost-effectively in order to be viable.



Printed Brochure Design and cut to the sahpe of iPad Mini

 Lastly, the amount of direct mail has dropped off due to the cost of postage - however, plan you mailing carefully and the you could slash the cost of postage and also REMEMBER.....LESS COMPETITION = GREATER RESPONSE RATE!!

2 quick tips to save money on printed folders

Most companies are trying to save money in this economic climate but not all want to compromise on the quality of their printed marketing collateral. If you send information out and think you can't afford a beautifully printed folder to put your brochures, leaflets and price lists in then here's 2 easy ways to save money on your print.

1). Glued Pocket folder or self-locking folder?

With self-locking folders you simply make them up as and when you need them. They are die-cut,  creased and flat. Not only do they take up less storage but also it's 'you' making them up so you're not paying for the print finisher to apply a glue strip, make the folders up and then repack in boxes. In addition to this labour saving, your self-lock folders take up less room in storage. If you like a sample(s) of different types of folder mechanisms then contact us and we will send you some.

Capacity pocket folder or non-capacity folder: If your folder needs to hold more than 15 pages  and standard weight paper (anything up to 170gsm) then you do not need capacity. Anymore than that then the folder needs capacity which means putting in a double crease on the spine and pocket. So, typically if you're sending a lot of information out you will need anything from 3mm to 10mm capacity. You can still have a self-locking mechanism but they do take longer to make up.

2). Make the pocket smaller. For a  folder to take standard A4 items, a pocket of less than 100mm  means that your folder can be printed on a SRA2 sheet rather than B2 sheet. This can save a few hundred pounds in some cases.