Printed Promotional Boxes - 3 Money Saving Tips

Clever promotion this!

  A complete campaign to promote healthy eating in schools backed by California Raisins. Printed boxes are notoriously difficult to get printed economically - but there are so many methods of manufacture in the market place that it's possible to get a relatively short run personalized printed boxes within a sensible budget.

3 Tips for making the budget go further: 

1. Make sure you use the right board. This can have a huge effect on costs. Sometimes a standard coated board will do perfectly well other times require Food safe board to prevent chemical movement into the food.
2. Reduce the number of glue points - a well designed box that can be supplied flat with a minimum number of gluings has a huge financial advantage. Clever packaging designers have the ability to create ingenious mechanisms that not only look cool but save money aswell.
3. Print process - lots of  the shorter run packaging we do is printed digitally. There are limitations on size and the board available which is why we recommend consulting with your printer early on in the process.

With any printed promotional items, the key is to get more 'bang for your buck'. Finding new ways of producing great marketing collateral on a limited budget can lead to fantastic product innovation.

Effective Point Of Sale Ideas

Are you looking for an effective point of sale idea that you can accurately measure which is also both interesting and  interactive to the consumer? We recently printed this campaign together for our client which resulted in a 40% increase in wine sales.

Read on for how this point of sale idea brought such impressive results.

The object of the campaign was to increase the sales of a certain wine to consumers in pubs and wine bars. The campaign that was sold into pub chains and restaurants included bunting, printed polo shirts balloons and point of sale cards that were placed on the tables.

The campaign centerd around trying a chilled red wine in the summer as an alternative to white wine. To make the campaign interactive, customers who bought the chilled wine could hold their glass of wine against the card to :

1). Check that their wine was being served at the correct temperature
2). By placing the chilled glass against the thermally reactive area a 'Text to win' code appeared where the customer could win a holiday. This video shows the process in action.

By capturing this data the effectiveness of the campaign could be measured.