Information Pack Printing - simple and very effective

I like producing products that are simple, clever and work really well.

We often get asked for a smart, cost-effective solution to folders and information packs. Well this little item is just the ticket. Prints up on a cost-effective sheet size, simple die-cut and then supply flat.

 The velcro fastener is an optional extra but quite often we supply with a tuck-in tab that is produced at the die-cutting stage

The benefit of such a design is that there is no gluing - this removes a lot of the labour -  by storing flat and only being made-up when required, they always look fresh and sharp.

Digital Printing for a Coffee Table Book style brochure

If your company has a portfolio of great products then why not create a 'Coffee Table Book' by combining them all into a portfolio brochure.

Creating the document using the right technology can give a very high quality product for a lot less than you would imagine.

 "Pictures paint a thousand words"..... the truth is,  an attractive document is difficult to resist.

What better than have potential clients perusing through your beautiful portfolio, admiring your wonderful products.

One other point; quality items tend not to get thrown away, so the other benefit to this type of product is it's longevity.

3 things to consider for binding a printed brochure or catalogue

There are many options on binding a brochure or catalogue and very often it can be the last thing to give much consideration to: Always ask yourself 3 questions:

1. What binding will work best?
2. Will it look good?
3. How much will cost?

Lets look at 2 examples selling the same type of product - property

The first one is wiro bound.

As you can see, the product lays flat beautifully, allowing the reader to comfortably work their way through the brochure without having to fight with the spine or lose their page.
In addition, although subjective, wiro can look smart, contemporary and exclusive.
Last but not least, wiro can be expensive on longer run lengths so with quantities of 5,000 and above the budget will hurt.

With this example, the perfect bound spine looks very neat, text and imagery can be visible and it is a cost effective method of binding. There is a minimum thickness required for this type of binding to work effectively though.
The main issue is that the contents is always wanting to "close" making a less enjoyable experience for the reader.

Like most things in life, compromises have to be made - just prioritise!