- What binding will work best?
- Will it look good?
- How much will cost?
Lets look at 2 examples selling the same type of product - property
The first one is wiro bound.
In addition, although subjective, wiro can look smart, contemporary and exclusive.
Last but not least, wiro can be expensive on longer run lengths so with quantities of 5,000 and above the budget will hurt.
With this example, the perfect bound spine looks very neat, text and imagery can be visible and it is a cost effective method of binding. There is a minimum thickness required for this type of binding to work effectively though.
The main issue is that the contents is always wanting to "close" making a less enjoyable experience for the reader.
Like most things in life, compromises have to be made - just prioritise!