Printing Corporate Invitations

It's important that any invitation you send out has maximum impact. The email invite for important or competitive events has long since died - the high impact physical invitation is back.

The invitation has to look important and if appropriate exciting aswell. That way the invitation will have the chance of being opened and then read by the recipient.

If you are going to the trouble of sending a physical invitation DON'T print off something that has been knocked up by someone in the office and then printed it on the office desk top printer  - the rule here is not to look in-house cheap!

If economy is a factor for printing your invitations then there are cost-effective ways of producing outstanding invitations for surprisingly small amounts. Sheet size and materials and how you want your invite finished will be determining factors of the price - if you have a good design in mind then it's probably best to discuss your ideas so that they can be adapted to meet your budget.

If you need inspiration or indeed help, then there are companies that specialise in original concepts and ideas for invitation. Tailoring the design so that it is appropriate for the recipient can substantially improve your response.

Perfect Binding and PUR Binding for brochures and catalogues

It is important when you have your brochures and catalogues printed that you choose the correct type of binding for the job. The following are factors to consider:

How many pages will the finished product have. The number of pages along with the weight of paper will determine the size of the spine. For most brochures and catalogues under 40 pages then stitching the document will be the ideal solution. Stitching with 2 wires is neat, durable and allows the document to lay flat on the table or desk.

Saddle-stitched programme for pantomime

If the catalogue is more substantial and you require a spine then there are a two options: Perfect binding or PUR binding. The main difference is the adhesive used in the binding process.  Perfect binding uses ethylene vinyl acetate (EVA) adhesives whereas PUR uses polyurethane reactive (PUR) adhesives. PUR adhesive offers better adhesion over EVA and also the ability for the bound book to lay flat without compromising the binding strength. PUR binding is more expensive and also requires longer to 'cure' therefore taking longer to finish.

PUR Binding for Wine List

Wiro binding is ideal when you require a the brochure to lay completely flat on the desk - you lose a spine but wiro is fantastic for presentations where you need everyone to 'stay on the page'.

Wiro binding for Suzuki Document

Property Brochure Printing - enhancing value

High value properties and developments require quality marketing collateral to create prestige and add value. Cheaper properties never make it to'paper' these days which immediately suggests a clear separation between cheap and expensive properties. So by definition if you produce a brochure for your property you automatically enhance its perceived value.

With digital printing, high quality short run jobs become economically viable, with print runs as low as 30 copies.

The brochure below, La Durantie is printed on an uncoated stock to create a rustic yet upmarket look and feel. This is a development in the French countryside so the stock chosen is an important aspect of the finished product.

Making the brochure interesting with pockets and location maps, pull-out plans all add to the interest and engagement of the reader.
 

Corporate Gift Box ideas

Are you looking for new ideas for a corporate gift? Would you like to send out a corporate invitation and want something that grabs the recipient?

Many people think that printed manufactured gift boxes are going to cost a fortune. However, with the right planning at the design stage you can create a fantastic gift box for a lot less than you think. Here are a couple of things to consider before you agree a design.

1). Size - obvious I know, but if you are only going to put a corporate invitation into it then work with the printer to achieve a size for optimum economy. The box below had a gift with an invitation sitting on top of it. Once the recipient had picked up the invite, a beautiful gift was revealed.


Corporate Gift Box with Invitation



2). Printing - this depends on the quantity, size and the finish you are after. We recently silver foiled a box onto a good quality paper that was less to manufacture than 4 colour printing plus an overall lamination.

3). Beware laminations with certain colours. Matt lamination onto a dark colour will mark readily and result in the gift box looking messy very quickly.

4). How are you giving or sending the box. I have seen beautiful box arriving very tatty due to the packaging they have been sent in. Plain outer boxes can inexpenisve and keep your gift box looking perfect.



Plain made to measure outer boxes



Corporate gift box costs can sometimes be counter-intuitive; that is to say they can look look very expensive and not cost an awful lot. Conversely, some gift boxes have cost a small fortune but without the desired result.   

Printed Information Packs That Work

There are 3 essential ingredients that a printed and manufactured information pack should have:

1) Practicality: The Information pack that you send out to your clients represents how you work as an organisation and you will be judged accordingly. On this basis lazy, corner-cutting packs should be avoided at all costs.If maufactured in the right way, a well put together, beautifully designed pack will cost you no more than some home-made looking tosh!



Vodafone Store Guidelines



2). Recycled/recyclable materials: The recipient of your pack will feel much happier if they can see that the materials making up the Information pack are recycled or recyclable - it can feel like a lot of 'stuff' - so try using recycled polyprop & PVC for ring binders and printed wallets, FSC papers and don't be shy in putting the corresponding logos on the documents.



 

Tabbed Dividers for easy referencing



3). Growing Content: the best packs are where regular updates can be sent out to create further engagment with the recipient. If your Info Packs have been well thought through then easy to recieve and insert updates will be an invaluable addition to your packs. Aswell as sending the updated content, other items like special offers etc can be sent with them.

 

NYM Bank Financial Updates

 What is the point or goal of your pack? I would always recommend having the mindset when devising your information pack that the recipient has no idea what they are receiving - make no asumptions about knowledge levels and you wont go too far wrong.