Information Pack Printing - simple and very effective

I like producing products that are simple, clever and work really well.

We often get asked for a smart, cost-effective solution to folders and information packs. Well this little item is just the ticket. Prints up on a cost-effective sheet size, simple die-cut and then supply flat.

 The velcro fastener is an optional extra but quite often we supply with a tuck-in tab that is produced at the die-cutting stage

The benefit of such a design is that there is no gluing - this removes a lot of the labour -  by storing flat and only being made-up when required, they always look fresh and sharp.

Digital Printing for a Coffee Table Book style brochure

If your company has a portfolio of great products then why not create a 'Coffee Table Book' by combining them all into a portfolio brochure.

Creating the document using the right technology can give a very high quality product for a lot less than you would imagine.

 "Pictures paint a thousand words"..... the truth is,  an attractive document is difficult to resist.

What better than have potential clients perusing through your beautiful portfolio, admiring your wonderful products.

One other point; quality items tend not to get thrown away, so the other benefit to this type of product is it's longevity.

3 things to consider for binding a printed brochure or catalogue

There are many options on binding a brochure or catalogue and very often it can be the last thing to give much consideration to: Always ask yourself 3 questions:

1. What binding will work best?
2. Will it look good?
3. How much will cost?

Lets look at 2 examples selling the same type of product - property

The first one is wiro bound.

As you can see, the product lays flat beautifully, allowing the reader to comfortably work their way through the brochure without having to fight with the spine or lose their page.
In addition, although subjective, wiro can look smart, contemporary and exclusive.
Last but not least, wiro can be expensive on longer run lengths so with quantities of 5,000 and above the budget will hurt.

With this example, the perfect bound spine looks very neat, text and imagery can be visible and it is a cost effective method of binding. There is a minimum thickness required for this type of binding to work effectively though.
The main issue is that the contents is always wanting to "close" making a less enjoyable experience for the reader.

Like most things in life, compromises have to be made - just prioritise!

Jewellery Printing - creative product information cards

This is a really novel and dinky little printed product. This clever design allows the jewellery company, based in Kent,  to change the message or their products as they produce new ranges.

As you can see there is a generic printed outer wallet that is die-cut and matt laminated. This outer wallet can then be used across all the different product ranges.

The little product cards can easily and economically produced. Obviously if it's an exclusive range and the thus a short print then these cards can be printed digital - conversely longer runs would be produced litho. The only concern would be to make sure that both the digital and litho presses are calibrated to keep consistent colours across the brand.

The other thing I like about these cards is that having the product cards inside a wallet makes the whole product special - almost becomes like a mini brochure. It means the the recipient will be more inclined to keep the printed item and hence all the benefits related to that.

Printed Promotional Boxes - 3 Money Saving Tips

Clever promotion this!

  A complete campaign to promote healthy eating in schools backed by California Raisins. Printed boxes are notoriously difficult to get printed economically - but there are so many methods of manufacture in the market place that it's possible to get a relatively short run personalized printed boxes within a sensible budget.

3 Tips for making the budget go further: 

1. Make sure you use the right board. This can have a huge effect on costs. Sometimes a standard coated board will do perfectly well other times require Food safe board to prevent chemical movement into the food.
2. Reduce the number of glue points - a well designed box that can be supplied flat with a minimum number of gluings has a huge financial advantage. Clever packaging designers have the ability to create ingenious mechanisms that not only look cool but save money aswell.
3. Print process - lots of  the shorter run packaging we do is printed digitally. There are limitations on size and the board available which is why we recommend consulting with your printer early on in the process.

With any printed promotional items, the key is to get more 'bang for your buck'. Finding new ways of producing great marketing collateral on a limited budget can lead to fantastic product innovation.