This is a really novel and dinky little printed product. This clever design allows the jewellery company, based in Kent, to change the message or their products as they produce new ranges.
As you can see there is a generic printed outer wallet that is die-cut and matt laminated. This outer wallet can then be used across all the different product ranges.
The little product cards can easily and economically produced. Obviously if it's an exclusive range and the thus a short print then these cards can be printed digital - conversely longer runs would be produced litho. The only concern would be to make sure that both the digital and litho presses are calibrated to keep consistent colours across the brand.
The other thing I like about these cards is that having the product cards inside a wallet makes the whole product special - almost becomes like a mini brochure. It means the the recipient will be more inclined to keep the printed item and hence all the benefits related to that.
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Thursday, 5 December 2013
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