Catalogue printing builds customer loyalty

Catalogue printing can appear to be something of a luxury when it's so easy to pop your products up onto your website and wait for the orders to come in.

OK, you've got to make sure you can be found by the search engines or you may have emailed prospective clients a link to your website. This is standard practice but it also means that everyone else is doing the same as you and that when your prospect searches for a product you may not be in the Google top 5 and never get a look in.

A printed catalogue is an invaluable tool to send to customers and prospects. Only last week, Next reported 11.8% increase in their Directory business as opposed to 3.5% fall in profits in the rest of their business. Once someone has your catalogue they are no longer looking at the competition. This helps ensure you not only keep their bsuiness but also helps maintain your margins.

So next time you think "can I afford to produce a printed catalogue"  or invest in brochure printing , the question you maybe should be asking is, "Can I afford not to?"

Reduce your packaging costs

So you are thinking of adding a new product to your range and you want to test the market. You don't have a fancy budget or need thousands of pieces but you still need the finished packaging to look professional.

This was the task our client Buster Innovations  presented us with. In this scenario the large packaging manufacturers are not always the best option.  Hansell Design had worked closely with us with regards size, colours and finishes. By trimming a few millimeters here and there, with no effect on overall look or functionality, huge savings can be achieved. Getting your packaging to fit to a certain sheet size is the key. We then chose a board that felt substantial yet at the same time produced vibrant colours when printed. The client was keen on certain colours but when we ran through the cost implications we settled on bright colours that could be produced in 4 colour process, thus saving further money.

Once we had agreed these elements we were then able to buy all the component parts at vastly reduced costs. Although 4 different suppliers were required, the overall saving on the sample packs was 45%. Its worth noting that none of the elements or the manufacturing was done by a packaging manufacturer.