Printed Information Packs That Work

There are 3 essential ingredients that a printed and manufactured information pack should have:

1) Practicality: The Information pack that you send out to your clients represents how you work as an organisation and you will be judged accordingly. On this basis lazy, corner-cutting packs should be avoided at all costs.If maufactured in the right way, a well put together, beautifully designed pack will cost you no more than some home-made looking tosh!



Vodafone Store Guidelines



2). Recycled/recyclable materials: The recipient of your pack will feel much happier if they can see that the materials making up the Information pack are recycled or recyclable - it can feel like a lot of 'stuff' - so try using recycled polyprop & PVC for ring binders and printed wallets, FSC papers and don't be shy in putting the corresponding logos on the documents.



 

Tabbed Dividers for easy referencing



3). Growing Content: the best packs are where regular updates can be sent out to create further engagment with the recipient. If your Info Packs have been well thought through then easy to recieve and insert updates will be an invaluable addition to your packs. Aswell as sending the updated content, other items like special offers etc can be sent with them.

 

NYM Bank Financial Updates

 What is the point or goal of your pack? I would always recommend having the mindset when devising your information pack that the recipient has no idea what they are receiving - make no asumptions about knowledge levels and you wont go too far wrong.

Effective Direct Mail Idea - Company in Kent

Direct mail can be a really effective way of engaging with clients or potential clients. The key is to grab the attention of the recipient and then as long as the message is strong and appropriate they should respond to your call to action.

The Apple iPad Mini printed direct mail is clever because it immediately taps into what we already know and to some extent, desire. So rather than just the same old 'win an ipad leaflet' this brochure immediately engages the recipient into the ipad experience. In fairness, my only experience of the dimensions of the iPad Mini is with the brochure.

Before you carried way - a word of caution. Make sure that the cost of printing your direct mail item cost effective before you commit. There are always several ways to approach these projects and this one was relatively short run so it was 'round cornered' economically. The process of printing stunning ideas like this need to be carefully thought out before proceeding - ie it needs to be printed cost-effectively in order to be viable.



Printed Brochure Design and cut to the sahpe of iPad Mini

 Lastly, the amount of direct mail has dropped off due to the cost of postage - however, plan you mailing carefully and the you could slash the cost of postage and also REMEMBER.....LESS COMPETITION = GREATER RESPONSE RATE!!

Case Bound Printing to enhance your message

If you have a corporate message that has to match the quality of the product or service you are offering then there is a neat, stylish solution.

Without busting the marketing print budget, short run case bound printing can give you plenty of bang for your buck. You maybe a graphic designer tasked with enhancing  your clients image then one option is to create a book to tell the story. In contrast to a brochure or a corporate gift, a case bound book is an item that the recipient is likely to keep.

By incorporating the company's message into a book, it creates a feeling of 'being published' and hence an item that has been reviewed and selected.

There are limitations and certain restrictions on sizes so before selling in your idea check out what can and can't be printed.

Effective use of metallic inks for brochure printing

Metallics inks such as gold and silver can enhance the impact of your brochure but you must follow the tips below:

1). Always print onto coated stock. To achieve the desired iridescent effect the metallic ink must sit smoothly onto the paper surface. Uncoated papers and boards will kill the effective and the ink will look very flat.

2). Never cover the metallic inks with a Matt lamination. Printed brochures and catalogues usually have a lamination to the cover. Howver if you have metallic ink on your cover, a matt lamination will kill the iridescent effect. You will find, metallic silver will look grey, and gold will appear to be a standard brown.

3). Use Spot UV: if you do have to have a matt lamination to your brochure or catalogue and you want your metallics to stand out and not look flat then apply a spot UV to the metallic area - you will find that the metallic iridescent effect will return. Gloss lamination enhances the metallic effect so if you need to laminate and spot UV is not in your budget then go this option.

4). Increase metallic coverage area: the larger the printed metallic area, the better the metallic effect. So for example, if the inside of your product catalogue is plain then this is an opportunity to cover with a metallic.

5). There are other metallics other than gold and silver: ther are some great metallic ink colours on the market - choosing one of these can make your marketing brochure stand out out from the rest.

Effective Point Of Sale Ideas

Are you looking for an effective point of sale idea that you can accurately measure which is also both interesting and  interactive to the consumer? We recently printed this campaign together for our client which resulted in a 40% increase in wine sales.

Read on for how this point of sale idea brought such impressive results.

The object of the campaign was to increase the sales of a certain wine to consumers in pubs and wine bars. The campaign that was sold into pub chains and restaurants included bunting, printed polo shirts balloons and point of sale cards that were placed on the tables.

The campaign centerd around trying a chilled red wine in the summer as an alternative to white wine. To make the campaign interactive, customers who bought the chilled wine could hold their glass of wine against the card to :

1). Check that their wine was being served at the correct temperature
2). By placing the chilled glass against the thermally reactive area a 'Text to win' code appeared where the customer could win a holiday. This video shows the process in action.

By capturing this data the effectiveness of the campaign could be measured.